There used to be a crew back in the day called the Bronzed Aussies - Mark Richards(?), Ian Cairns, Peter Townend. This was an early attempt to redefine the image of surfers as professional athletes worthy of Big Money sponsorship.
Image wise - surfing has kinda embraced a new, not so sporty looking, yet incredibly gifted surfers that traverse the globe "free surfing" while sporting the look of the Freemanle Fisho statue above.
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